Almost 80 per cent of Internet users around the world have purchased something via the internet at least once and almost 50 per cent have purchased more than once. This information was announced by Socialbakers.com, an Internet statistics company that performs international research.
Friendship is based on professionalism
The changing habits of users are encouraging businessman to improve and devote more and more attention to the delivery of goods directly to homes.
In 2013 the biggest Lithuanian retail network, VP Market, started offering home delivery and established a separate product transport company for this.
Biuro Pasaulis, one of the largest office supply companies in Lithuania, and Venipak, an express parcel delivery service, have been friends for a number of years, and the managers of these companies agree that their collaboration is strategically important today.
Artūras Tuminas, CEO of Biuro Pasaulis, says that more and more companies are moving traditional shopping to the Internet.
“More and more persons shop at electronic shops for several reasons. Items are usually cheaper here and there is no need to go to a shop. This way a person is able to save time. Businessmen however face a great challenge ensuring the efficient delivery of goods. It does not pay to deliver themselves, and therefore they have to look for trustworthy partners that are able to ensure expeditious and safe delivery of goods to customers,” Mr Tuminas said.
The businessman stated that in the past it was not unusual for goods to be delivered to different towns and cities, but this service was treated as luxury. “When we started collaboration with the Venipak we could not imagine that with each year the delivery of goods would become a more and more important part of the business.”
According to the data possessed by the manager of Venipak, which has been operating in Lithuania for 10 years, the development of retail sales networks will accelerate each year and the delivery of goods to households will become more and more common.
“With reference to the latest information, the most active customers of internet shops are 25–34-year-olds. They will remain active and the younger generation will also actively shop on the Internet. The principle of shopping is changing: there is no need to go to the shop. Everything from clothes to food products can be delivered to your home,” Tadas Pečiukevičius, the general manager of Venipak, said.
Courier is the ambassador of the company
Mr Tuminas says that his company applies especially high requirements for the couriers that deliver goods.
“An express parcel service is like the middle chain between the seller and the customer. It is important for us to have packages delivered in an expeditious and reliable way, and we want the delivery process to be professional. The courier must be tidy, polite and helpful. Goods are ordered by businesses and individuals. A courier therefore visits both offices and households,” Mr Tuminas said.
According to Mr Pečiukevičius, his company has recently devoted a great amount of attention to the image of its employees: the fleet of vehicles has been renewed, and new uniforms have been designed.
“Companies value services provided with quality. It is important for customers to communicate with a courier who is dressed properly and is able to communicate politely. So far this year we have spent over 100,000 litas for uniforms and training for our couriers,” Mr Pečiukevičius said.
According to the Venipak manager, another characteristic of express parcel service (especially valued by businessmen) is the ability to reach customers. Mr Pečiukevičius stated that both businessmen and customers want an item to be delivered as soon as possible, but it is important to know where to deliver it.
“Our company is engaged in the development of a system that will allow us to determine the time when a parcel is delivered. In other words, both the manager of the shop and the customer will know when the item is delivered within a time frame of less than one hour. This is very important. We must adjust to the recipients and their place of residence,” Mr Pečiukevičius said.