As a result of its international development strategy, Venipak, an express parcel delivery company in the Baltic States, is strengthening its position in the Estonian market. Additional investment and new services oriented to corporate customers will allow goods to be delivered in 24 hours not only in Estonia, but also in other countries. With the help of these innovations, the company expects to become one of the major players in this market within a few years.
Deliveryto Lithuania – in 24hours
According to Rodion Põder, the director of Venipak in Estonia, special services such as express delivery in 24 hours, collection of invoices and payments or parcel insurance help not only to deliver goods to customers, but also make accounting of the goods, collection of money, receipt of information about deliveries and, most importantly, assure customers that parcels will be reliably and timely delivered to recipients.
Taking into account the needs of customers, at present the company is testing deliveries of parcels to Lithuania in just 24 hours. Mr Põder maintains that this service is being introduced because of the increasing volume of parcels to Lithuania, “Speed is essential in today’s world and business. The borders of Europe opened for Estonia a decade ago and businesses can expand their activities to other countries much easier. We have noticed that the volume of trade between Estonian companies and Lithuania has been increasing every year, so it is only natural that the needs of customers have changed. We are currently testing the Tallinn-Vilnius parcel route to ensure that all parcels reach the other country in less than a day”.
In 2013 alone, export of goods and services by Estonian companies to Lithuania amounted to over EUR 800 million, while export from Lithuania to Estonia amounted to over EUR 1.5 billion.
Complex services, which include not only delivery but also accounting of goods, data analysis, tracking of goods or even manager’s services, are particularly relevant to companies that have branches in different cities of the country or in other countries and must deliver items, documents or goods between branches and trade outlets. These customers value flexibility, the possibility to deliver parcels to different locations, and of course the good price-quality ratio.
Mr Põder says that expansion in the Baltic countries is not the only direction of development, “We are also increasing cooperation with our partners in Finland. Estonian business relations, investment and exports have been increasing throughout the Baltic region and Finnish entrepreneurs are actively investing in Estonia, so there is a need to ensure quality and prompt delivery of parcels to Finland and from Finland to Estonia”.
Localdeliveries – within 12hours
The logistics and delivery network developed in Estonia over the past few years covers the whole country. All parcels in the major cities – Tallinn, Tartu, Pärnu and Narva – are delivered within 12 hours. Local as well as international services are available electronically on the Venipak website. In addition, clients have personal access to the parcel management system, so they can always check the status of a package or parcel.
“In our first year in Estonia we noticed the shortage of high-quality express delivery services and the potential to attract a demanding clientele. Now we have everything in place: a well-developed logistics network and professional representatives. Because of these qualities we are among the leaders in the neighbouring markets and our customers operate in a wide range of business segments, including large and small traders of car parts, tools, home appliances, office supplies, computers, work clothes, packaging, utensils, beverages, etc.”, Mr Põder said.
Justified investment inquality
Over the past few years, the company has invested heavily in a new image and improving its quality of service. The investment was well justified – the number of customers has increased by a third, particularly corporate customers, which at the moment stand at 1,300. In 2013, the revenue of the VENIPAK Group increased by 30%.
“Such growth was the result of our special attention to customers. We aim to meet our customers’ expectations. Last year, we invested in improving the quality of our customer services and increasing the job satisfaction and motivation of our employees. Our aim is to ensure top quality services and to become the best courier company,” Mr Põder said.
Venipak, one of the biggest Baltic parcel delivery companies, carries more than 400,000 parcels and packages each month in the Baltic States alone. This year, the demand for services and revenue of Venipak are expected to increase further.
“We are convinced that once our customers test our services and are confident of their quality, the vast majority will become regular customers,” the Venipak director in Estonia said.