Inna Semjonova, Venipak Latvia manager, ascertained that she sees all possibilities for the business of Latvia to look for and occupy new markets also in other European countries. According to her, internet revolution for the small countries has created special circumstances to be competitive with the old ES countries.
“Internet revolution, qualitative products and reliable partners – key of Latvian business to other markets. The company Venipak works in several European countries that is why we can be a wonderful business partner working not only in Latvia. Products from Riga to Tallinn or another capital can travel hardly within 24 hours. This is 4-5 times faster than by mail or by usual means of transport”, – I. Semjonova shared her observations.
According to the data at disposal of I.Semjonova, Latvia exports products for more than 1 million euro annually that could be sold in e-shops.
“Furniture, parts, electronics products and many other products travel from Latvia to other countries. This makes less than 10 percent of the export of the whole country, but this number could be higher if business would use the available possibilities”, – Venipak manager shared her observations.
According to the latest data, most Latvian products travel to Lithuania (15% of export), second place – Russia (11%), third place – Estonia (7.8%). In total Latvia exports products for just over 12 billion euro.
Volume of electronic trade will double
Number of e-shops in Latvia must double to 2020, but the number of Latvian who do shopping on e-shops must reach 70% – such perspectives of internet trade is anticipated by I. Semjonova.
According to Venipak Latvian manager, ten years ago it was difficult to imagine that internet will change so hardly the shopping habits of people.
“35% of Latvians did shopping online during the last year, but this is only the beginning. We are strongly behind the Western European countries, so the e-sale perspectives in Latvia are huge”, – I. Semjonova shared her observations.
From all ES countries the most online shopping is done in the United Kingdom – 82%, Denmark – 82% and in Sweden r-shop services are used by 79% of internet users. Rumanians do the less online shopping – 11%.
Priority of purchasers – speed and quality
Most experts agree to the opinion that more and more clients pay huge attention to the product delivery time and quality.
Venipak Latvia manager I. Semjonova said that the company she runs has invested more than one hundred thousand euro in product delivery quality and speed.
“Modern purchasers are impatient. They want to receive the products here and now. This is a challenge both for e-shops and for us. During the last few years we have invested thousand of euros to create a system that would allow the customers of e-shops to receive the products within 24 hours or sooner from the moment of shopping”, – said I. Semjonova.
Manager of the company ascertained that not in so far future Venipak offers another service for business customers – product tracking in realtime.
“We can say that the responsibility of urgent shipments starts when we take a product and ends when it is delivered. This is what we think, but purchaser sees us as a piece so our cooperation is compulsory. Soon we shall offer a service to our business that allows seeing in realtime where a particular products is located, but this helps the representatives of e-shops in communication with customers”, – sais I. Semjonova.